Elevate Your Brand. Amplify Your Message.
Transform your events into sold-out and profitable must-attend experiences.
Melissa Park Events is your full-service event management and marketing agency, specializing in helping brands and thought leaders generate revenue through strategically designed, flawlessly executed, sold-out, and highly profitable events and experiences.
THE STATS
THE STATS
450+
Events Produced
Over my two-decade long career
200,000+
People Attended
Our largest single-day event
1,000+
Hours Of Your Time
(And your team’s time) saved
125
Gallons Of Coke Zero
Consumed in the making of events
When we say we have you covered, we mean it.
Our agency services cover everything – including:
Program Management
Event strategy and vision
Develop the program show flow
Create event theme, align messaging and define learning objectives
Budget development and management
Lead weekly 1-hour WIP meetings
Development of all roles, responsibilities and the crew roster
Development and management of the event project plan, timeline, BEO and onsite event manual
Operations & Logistics
Site research, recommendation and management for all venues
Vendor sourcing and management
Operations, logistics and onsite management
Onsite registration management
Floor plan management
Management of union and temporary event staff
Permits and licensing
Internet connectivity management
Housing and travel management
Hotel blocks
Airport and special event shuttles and/or transfers
Signage plan and event feature design and execution
Management of any virtual delivery
Speaker & Talent Management
Source, recommend, contract and manage all talent, in-house and external speakers
Management of all speaker deliverables
Development of speaker timeline and comms plan
Act as the point person for all speakers pre, during and post event
Schedule, attend and manage all dry-runs, internal reviews, rehearsals, technical walk-throughs and recordings
Assist with all required scripting
Review and QC any presentation decks or content
Stage management
Attendee Experience, Brand Activations & Special Events
Concept creation
Management of staging, production and AV
Menu design
Theming, furniture and decor rentals
Signage plan design and execution
Design and management of brand activations
Attendee Registration & Management
Source, recommend, contract and manage registration platform
Registration management
Attendee management
Attendee communications, calendar invite and list management
Source, design and manage attendee badges and lanyards
Registration & Information Desk concept creation and onsite management
Source, recommend, order and manage onsite delivery of merchandise, swag and room drops
Mobile app design and management
Sponsor & Tradeshow Management
Sponsorship package creation
Exhibition floor design
Custom and turnkey booth / activation design and management
Act as the point person for all sponsors pre, during and post event
Management of all sponsor deliverables
Health & Safety
Design, implement and manage an event safety plan
Safety and emergency response planning
And if you need help driving ticket sales…
We’ve got that covered, too.
We’ll design, implement, and execute a targeted audience acquisition and registered attendee nurture campaign to market your event and increase profits – even if you’ve struggled to see results in the past. Across both paid and organic channels, we’ll create content and evaluate results to support your goals across…
Content Creation – We will craft engaging and dynamic content that captivates your audience and enhances your event’s impact.
Graphic Design – We will design visually stunning graphics that elevate your event's branding and promotional materials.
Copy Production & Messaging – We will develop compelling copy and messaging that resonates with your audience and drives engagement.
Custom Campaigns Across Website, Email & Social – We will create tailored marketing campaigns that seamlessly integrate across your website, email, and social media channels.
Strategic Brand Partnerships & Collaborations – We will build meaningful partnerships and collaborations that amplify your event’s reach and impact.
Intentional PR & Editorial Exposure – We will secure targeted PR and editorial coverage to boost your event’s visibility and credibility.
TRUSTED BY
"My event went from a $400k loss to a $1.8 million profit in just 8 months while working with Melissa"
MARK HERRING
VP of Marketing, Hortonworks
Working with Melissa Park Events is different.
If you’re wondering what makes working with Melissa Park Events different from hiring a freelance event planner, DMC or working with your in-house event team.
OVERHEARD AT RECENT EVENTS
OVERHEARD AT RECENT EVENTS
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"Melissa is much more than a skilled event executive-she's a phenomenon! If you have a critical event that absolutely MUST go right, then you want Melissa as your partner. She approaches every task and challenge with joy and serenity, from strategic planning to onsite execution. I personally have been able to rest at ease with events of every size knowing I had Melissa's capabilities and leadership on my side."
BEN ALLEN
CMO, Apttus -
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"Melissa just produced our Sales Kickoff in Las Vegas and it was pitch perfect! The event execution was flawless and the feedback internally has been universally great-it exceeded our expectations on every point! I highly recommend Melissa and her team for any event large or small. She brings The Mel-Factor which is guaranteed to wow your attendees, be it an internal or external event. You will not be disappointed."
JOHN KREISA
CMO, Couchbase -
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"There are a few people you'll remember working with for your whole career, and without a doubt Melissa is one of them. You think you have some idea of what would go into running award winning events, but until you work with Melissa, you have no idea. The attention to detail in every step is as incredible as how blown away you are with her creative vision, and to be able to be in the clouds and the dirt at the same time is admirable"
STUART BRINICOMBE
VP GTM Strategy, Couchbase
