Elevate Your Brand. Amplify Your Message.

Transform your events into sold-out and profitable must-attend experiences.

Melissa Park Events is a full-service event management and marketing agency,
purpose-built to help world-class brands drive measurable business results through strategically designed and flawlessly executed must-attend experiences.

THE STATS

THE STATS

450+

Events Produced
Over my two-decade long career

200,000+

People Attended
Our largest single-day event

1,000+

Hours Of Your Time
(And your team’s time) saved

125

Gallons Of Coke Zero
Consumed in the making of events

Events are the single best way to increase your reach, build brand loyalty, convert followers into brand ambassadors, and skyrocket your sales.

But you and I both know – in most businesses, they get a bad rep.

Most people have this misconception that live events require an overbearing investment of money, time, and resources – just for you and your attendees to end up in a beige hotel ballroom…

  • Enduring back-to-back presentations that drag on far too long

  • Eating a yogurt parfait that’s been sitting out for hours

  • Freezing (or sweating) because apparently nobody knows how to set the thermostat

  • Drinking coffee that – let’s be honest – tastes like dirt

  • Stuck forcing conversation with people who clearly don’t want to be there either

All at an event that promised to be “next-level”.

I’ve been there. I know you have, too. I believe you deserve better. 

What if your events lived rent free in your attendees’ minds
for years to come?

At Melissa Park Events, we’re your full-service event management and marketing agency designed to deliver exactly that. With over two decades of experience in the live event space managing multi-six-figure to multi-million dollar budgets – we know exactly what works and what doesn't. And I won’t settle for anything less than the best for your live events and experiences.

TRUSTED BY

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"My event went from a $400k loss to a $1.8 million profit in just 8 months while working with Melissa"

MARK HERRING
VP of Marketing, Hortonworks

Hi – I’m Melissa Park!

The “who, what, where, when, why, how and WOW” behind your next multi-million dollar live event.

I help brands and thought leaders use live events as a vehicle to drive transformation, build brand loyalty, increase product demand, skyrocket sales, and generate profits. All while creating the most epic attendee experience – of course. To me – that matters. So much so, I’ve dedicated my career to it. Because I believe you deserve better for your live events. In fact, I believe you deserve the best. 

You deserve expert support from an event management agency you can trust. You deserve a team that will help you exceed your goals and 10X your investment. You can see the needle move in your business with strategically designed, seamlessly delivered, sold-out and profitable experiences.

I’m here to bring “The Mel-Factor!”

“The Mel-Factor!” (n.)

The secret sauce, the magic touch, the unbeatable combination of strategy, creativity, and flawless execution that turns ordinary events into extraordinary, multi-million dollar experiences. It's the art and science of live event mastery, perfected by Melissa Park.

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If you want strategically designed, seamlessly delivered, sold-out & profitable live events & experiences – we’re your only option.

Whether you are…

  • A Fortune 500 Company who needs to put on a high-caliber event  – without making a new hire or re-allocating your entire internal team’s time and attention away from their current priorities and KPIs.

  • A Tech Company who has heard of “The Mel-Factor!” and is wondering if I can transform your tech event, too (spoiler alert: I can!).

  • A Media or Entertainment Company who needs a show-stopping experience that builds buzz, earns press, leaves talent and audiences raving – and makes everyone watching on social wish they were there.

  • A Sports Organization who wants to deliver jaw-dropping experiences and Instagrammable moments – with the kind of execution that wins on and off the field and lives on in minds and social feeds long after the final whistle.

You’re in the right place!

OVERHEARD AT RECENT EVENTS

OVERHEARD AT RECENT EVENTS

  • "Melissa is much more than a skilled event executive-she's a phenomenon! If you have a critical event that absolutely MUST go right, then you want Melissa as your partner. She approaches every task and challenge with joy and serenity, from strategic planning to onsite execution. I personally have been able to rest at ease with events of every size knowing I had Melissa's capabilities and leadership on my side."

    BEN ALLEN
    CMO, Apttus

  • "Melissa just produced our Sales Kickoff in Las Vegas and it was pitch perfect! The event execution was flawless and the feedback internally has been universally great-it exceeded our expectations on every point! I highly recommend Melissa and her team for any event large or small. She brings The Mel-Factor which is guaranteed to wow your attendees, be it an internal or external event. You will not be disappointed."

    JOHN KREISA
    CMO, Couchbase

  • "There are a few people you'll remember working with for your whole career, and without a doubt Melissa is one of them. You think you have some idea of what would go into running award winning events, but until you work with Melissa, you have no idea. The attention to detail in every step is as incredible as how blown away you are with her creative vision, and to be able to be in the clouds and the dirt at the same time is admirable"

    STUART BRINICOMBE
    VP GTM Strategy, Couchbase

Melissa Park Events

We make it easy to create immersive, experiential, unforgettable live events and experiences.

Whether you’re designing an event for the first time, or you’re trying to revitalize an annual event that’s fallen flat – Melissa Park Events seamlessly integrates with your company and takes over your event design and execution to deliver a result that will leave your team and your attendees reminiscing about your event for years to come.

Over two decades of live event experience.

Boiled down into just 3 simple steps.

Live events are transformative – for your team, your attendees, and your bottom line. You just have to know how to harness that transformation – and we know exactly how to do just that. 

Here’s how we’ll work together to bring your vision to life…

  • 1. Schedule A Call

    Let’s hop on a quick, 30-minute call to talk about your live event. We come in with a fresh perspective and create a one-of-a-kind proof of concept, designed specifically for your unique event goals.

    Because if you *really* want strategically designed, seamlessly delivered, sold-out and profitable, high-impact events & experiences – you can’t rinse and repeat your old playbooks.

  • 2. Share Your Vision

    Once we’ve agreed on your proof of concept, you get to tap out and our agency taps in. We manage everything (and we really mean everything).

    (Think: program management; operations and logistics; the attendee experience; speaker management; sponsor & tradeshow management; brand activations; special events; design and theming; registration management; brand strategy.)

  • 3. Experience MPE!

    You’ve never experienced an event like this before – and neither have your attendees. We’d try explaining it to you – but you’re just going to have to see it with your own eyes.

    We’ll make you look good and transform your guests into brand ambassadors and repeat customers who make attending your event a tradition they look forward to – as long as you’ll have them.

Oh, and our hot take?

Your events should be profitable. Period.

If they’re not making you money – that’s an issue. 

We’ll identify all relevant potential revenue streams and show you how to capitalize on them. We’ll also develop and execute a proven, targeted marketing strategy to cut through the sea of digital noise and get PAID butts in seats.

Without more lift on your internal marketing team.

When you work with Melissa Park Events you get only the best.

All with a marketing edge to transform passive followers into brand ambassadors, ignite an audience around an idea, and generate a profit – all in a matter of moments.

  • With over two decades of experience in the event space, I’ve seen it all. My proven event planning framework is behind multiple 8-figures in revenue generated – and I have yet to encounter a single client who isn’t now a brand ambassador. What can I say? It’s The Mel-Factor! – see for yourself.

  • No two events are created equal and creativity is my best renewable resource. I’ll look at your event from every possible angle to incorporate never-before-seen experiences and unique finishing touches to set it apart from the competition.

  • It’s not enough for your event to be a successful experience – I’m here to make it make sense from a revenue perspective, too. Don’t buy into the lie that events are a money pit (if someone tells you that – they don’t know what they’re doing). With MPE in your corner, your event portfolio will be a successful arm of your business. I think through every detail with long-term ROI in mind so I can drive results.

YOU HAVE MY PROMISE

Working with Melissa Park Events is different.

If you’re wondering what makes working with Melissa Park Events different from hiring a freelance event planner, DMC or working with your in-house event team.

Whether you’re designing an event for the first time or revitalizing an annual event that’s fallen flat, we have you covered.

There are two ways to work with our team…

  • Designing to Launch

    Ready to take a new event idea to market? We’re not intimidated by a blank piece of paper (we often prefer it). We'll turn your vision into reality, meticulously planning every detail to ensure your first event is an extraordinary experience and a profitable arm of your business.

  • Redesigning to Scale

    Events can fall flat if they’re not given the attention they deserve. We’ll help you identify what went wrong in the past and bring the spark back to your event. Whether we need to shift a few key pieces or dream up something new – there’s no event that’s too far gone.

And when we say we have you covered, we mean it.

Our agency services cover everything – including:

✓ Program Management
✓ Operations & Logistics
✓ Attendee Experience
✓ Speaker & Talent Management
✓ Sponsor & Tradeshow Management
✓ Brand Activations & Special Events
✓ Stage Design & Event Theming
✓ Attendee Registration & Management
✓ Brand Strategy & Management
✓ Health & Safety

And if you need help driving ticket sales…

We’ve got that covered, too.

We’ll design, implement, and execute a targeted audience acquisition and registered attendee nurture campaign to market your event and increase profits – even if you’ve struggled to see results in the past. Across both paid and organic channels, we’ll create content and evaluate results to support your goals across…

  • Content Creation – We will craft engaging and dynamic content that captivates your audience and enhances your event’s impact.

  • Graphic Design – We will design visually stunning graphics that elevate your event's branding and promotional materials.

  • Copy Production & Messaging – We will develop compelling copy and messaging that resonates with your audience and drives engagement.

  • Custom Campaigns Across Website, Email & Social – We will create tailored marketing campaigns that seamlessly integrate across your website, email, and social media channels.

  • Strategic Brand Partnerships & Collaborations – We will build meaningful partnerships and collaborations that amplify your event’s reach and impact.

  • Intentional PR & Editorial Exposure – We will secure targeted PR and editorial coverage to boost your event’s visibility and credibility.

  • "Mel's guidance breathed new life into my events, elevating them to completely new heights! Her friendly and approachable nature combined with her exceptional expertise created an environment of collaboration and inspiration. What truly sets Mel apart is her dedication, creativity, and unmatched services that were the missing piece in my crafting extraordinary experiences."

    AMY GUY
    Founder, The Nail Tech Org

  • "I wanted to share my experience working with Mel because, honestly, it was pretty phenomenal. Right off the bat, she had me feeling like the ultimate event planning guru, and I absolutely loved every minute. If you're ready to level-up your event planning game and have a blast while doing it, hire Mel in any capacity you can. She (and her framework) are game changers!"

    RAVEN LOVELOCK
    Founder, Bliss Opstacle

Live events like you’ve never seen them done before.

When you work with Melissa Park Events, you’ll finally be able to say you…

✓ Saw a real-life unicorn: a flawlessly executed, high-impact event that leaves your guests in awe & wanting more.

✓ Turned one-time attendees into lifetime attendees, driving a significant boost in brand loyalty and recognition.

✓ Saved *significant* time and money with a seamless event planning process you barely had to be involved in.

✓ Introduced fresh and unique elements you never would have thought of before that made your event the talk of the town.

✓ Had standing-room only at your sold-out event – driving a profit you’ve never seen before.

If that’s the kind of event you’ve been dreaming of but have no idea how to make it happen, look no further.

Have questions about if working with Melissa Park Events is right for you?

  • Hiring an event management agency ensures your event is planned and executed by professionals with extensive experience. We bring expertise, creativity, and a network of trusted vendors, ensuring every detail is handled flawlessly while you focus on your core business activities.

  • Outsourcing your event to a professional agency saves you time, reduces stress, and ensures a higher level of quality and innovation. Our strategic approach maximizes your event’s impact, from boosting brand loyalty and sales to securing strategic sponsorships.

  • We have a proven track record of turning underperforming events into major successes. Our comprehensive planning, creative execution, and strategic marketing ensure your event not only meets but exceeds expectations, transforming it into a high-impact, profitable experience.

  • Absolutely. With the right strategy, events can be significant revenue generators. We focus on designing and executing events that not only raise awareness but also drive sales, secure sponsorships, and deliver a substantial return on investment.

  • By outsourcing your event to us, your team can stay focused on their primary responsibilities and KPIs. We handle all aspects of event planning and execution, ensuring a seamless experience without disrupting your team's daily operations.

  • Events can be costly due to various factors like venue, catering, technology, and marketing. However, a well-executed event delivers significant returns through increased brand loyalty, sales, and market visibility. Our expertise ensures you get the most value for your investment, making it worthwhile.

  • We provide detailed analytics and reporting to measure key performance indicators such as attendance, engagement, lead generation, sales, and overall satisfaction. These metrics help you demonstrate the tangible impact and ROI of your events to stakeholders.

  • We employ a combination of targeted marketing strategies, including social media, email campaigns, partnerships, and influencer engagement. Our goal is to create a buzz around your event, ensuring maximum visibility and ticket sales.

  • A truly successful event creates lasting impressions, strengthens relationships, and aligns with your brand’s values and goals. It’s about delivering a memorable experience that resonates with your audience and fosters long-term loyalty and engagement.

  • We work closely with you to understand your brand’s mission, values and goals. Our customized approach ensures that every aspect of the event is strategically designed to reflect your brand identity and achieve your objectives, from the overall theme to the smallest details.

  • We seamlessly integrate with your existing team, collaborating closely to complement their efforts and expertise. Whether you have an internal event team or not, we ensure smooth communication and coordination to deliver a cohesive event experience.

  • Working with Melissa Park Events is a 6-figure investment. While we understand this means adding another expense to your event – it’s well worth the investment. Not only are you tapping into our industry connections and receiving the best possible pricing, we prioritize events that generate revenue and increase profits – making every dollar you spend work to drive tangible results.

WILL YOUR NEXT EVENT HAVE THE MEL-FACTOR?

WILL YOUR NEXT EVENT HAVE THE MEL-FACTOR?

You deserve to work with someone who truly “gets it.”

You shouldn’t be throwing an event for an event’s sake. If you really want your event to be a strategically designed, seamlessly delivered, sold-out and profitable, high-impact experience – you have to know what you’re doing. And I believe you deserve to work with an expert who can drive results.

Live events are transformative – for your team, your attendees, and your bottom line. You just have to know how to harness that transformation.

And I know exactly how to do just that. You don’t have to figure your event out on your own. You don’t have to burn out your internal team or settle for anything less than profitable.

Schedule your call today to discover how we can collaborate to create strategically designed, seamlessly executed, sold-out, and profitable experiences that move the needle in your business.